Trying to compete or compare yourself with other brands is not a cool way to market your business. It would be great if we could all afford to hire great brand managers with blazing content that really resonates with our target market. But honestly, not everyone is that lucky. You have to do your research and plan your strategy. Everything from brand colors, content, advertising, marketing, ambassadors and posting schedules are just a few things you'll have to contend with on a daily basis.
My advice would be to take it slow. Turn your thoughts into visuals and write out your plan. If you can afford a business coach or someone with a proven track record of producing quality content, then that is a plus. Check your local branch of the Better Business Bureau to find creditable people who can help you bring your dream alive without spending your rent money!
Be the best version of you by being yourself. Rest easy and watch your dreams come true.